As we spend prime procrastination hours scrolling through our Instagram feeds, we’re often presented with visuals of lavish lifestyles and exotic trips . It’s no secret that most of these images are posted by seemingly successful entrepreneurs, whom many aspire to resemble. Ohhh, but wait! A wise man once said, “Don’t Judge a book by its cover” 📕.

Let’s keep it 💯! It is very rare that we as humans, delight in showcasing our personal struggles for all the world to see and judge – super unlikely. People seem to forget that Facebook, Snapchat, Instagram…all these platforms house carefully selected feeds, that usually allude to lifestyles much different from what goes on in real life. People may choose to show themselves living it up in Ibiza – while in reality, you haven’t a clue how many sleepless nights, hungry days, and maybe even homeless months they had to endure to get there. 

 That being said, I urge anyone who wants to be a business owner, to deeply think about the reason behind that choice. The ‘why’ is actually what separates entrepreneurs from dreamers – if your ‘why’ is fucked up, everything else will be too. The ‘why’ is what will keep you going even when everything looks hopeless, and gratification might as well be your long lost imaginary friend 😹. All jokes aside though…. Money, image, bragging rights👈🏽 any of those ‘whys’ will get you a first class ticket to failure FAST. 

So before you spend time scheming on a new venture, be all the way REAL with yourself on this one! You say you want to win; but how bad do you want it? Is your ‘why’ in check? Are you fully prepared to relentlessly ‘boss up’?